DESITA AWARD - Gelato & Pizza Experience is the International contest that connects the design and food world. The initiative aims to bring innovation and new value to the gelato and pizza sectors offering the possibility to designers and creatives to rethink the whole experiential process, both for the operator and customer, and to propose their idea to the market.
DESITA AWARD invites all participants to explore the “gelato and pizza concept” in a broad sense, considering all elements of its productive and creative ecosystem: ingredients and raw materials, food industries, operations, commercial activities, professionals and consumers. Designers will be able to deepen the relationship between design, edible products and usability, including new technologies and consumer experiences, tradition, functionality and aesthetics.
Participants must develop the gelato and pizza product experience with an innovative Food Design approach improving all aspects related to choices such as raw materials, production systems, health, Mediterranean Diet ( Intangible Cultural Heritage of Humanity - UNESCO ), while enhancing the global food concept of pizza and gelato meaning that Italy has invented the food the world.
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